11 Powerful Advantages of and Internet Home Business By David Wakerley
Owning a business online has several huge advantages over an offline one. Right now the rules are being rewritten by people like you and e who have seen the future of business and are seeing massive results from selling their product online around the world!
Here are 11 HIDDEN advantages that represent the Powerful and Practical advantage you have from marketing on the internet.
Part 1. LOW STARTUP COSTS: (AKA How I started my business for $8.95)
At the most basic end of starting a new offline/traditional business the costs will run to $5000 at least. You can actually join an affiliate program for free and marketing with free ads. I started on the internet by putting up a Free website (it was nasty) and putting on a few ads for affiliate programs, and a newsletter signup form. I paid $8.95 for a years registration of a domain!
That was it!
The key is to start somewhere, anywhere.
Part 2. LOW OPERATING COSTS:
Listen up... the big budget Dot Com’s failed.
Why?
They paid big dollars for advertising that DIDN’T work. (Super bowl half time?)
Hotmail became the biggest online email provider through free advertising. Once you're up and running you can build your business on a budget of a hundred dollars a month or less. Things like: Hosting fees – Merchant Accounts – Domain Names registration – Email list management...
Don't spend big bucks on advertising without testing it first. The best online marketing budget is ZERO... All the big guns online never pays for advertising except when testing, so think like the pros.
Part 3. HIGH PROFIT MARGIN:
Q. What is the average small business operating costs (that is the offline, bricks and mortar, real world, we pay rent kind of business).
A. 93 - 98% of total income! (http://www.bizstats.com/)
That means that from every $100 the business brings in, over $93 of that will be eaten away in things like: - Salaries & wages - Repairs - Cost of goods sold - Rent - Depreciation - Employee benefits
Since your costs are low you keep more of the money you make from sales. If you sell a product delivered online (like e-books) you don't have to pay for shipping either. So if you’re into Internet network marketing or selling your own product online…
What an advantage!
Part 4. YOU DON'T NEED YOUR OWN PRODUCT:
This is especially true with Network Marketing which has given birth to its baby brother Affiliate Marketing. There are a plethora of superb products all over the net that you can sell through affiliate programs. I can think of a number of websites that generate a healthy income for their owners simply by promoting other peoples products and receiving commissions.
http://www.cj.com has a list of great products if you don't know what you want to sell. Also check out the world’s largest marketplace at: http://financial-abundance.com/CB This is Affiliate Powered ecommerce at its best!
Part 5. MARKET FOR NO MONEY:
‘No money’ I hear you incredulously say.
Check out this quote from a man who has made millions and ‘done it all’
“Don't spend that last $100. Market online in discussion groups, in chatrooms, writing articles for the websites of others, and sending emails to targeted groups. You'll see that success online isn't a matter of deep pockets as much as deep thinking.” - Marketing Legend “Jay Conrad Levinson”
You probably already know this, but don't take it for granted.
Online you can submit f`ree ads, do ad swaps with your ezine, use pay per click search engines, etc. Check out how much advertising costs offline.
Direct mail Vs. Email Proof #1
Large company test mailing results: The total cost of the direct mail program, including production, postage and lists, was $153,000. The total cost of the email program, including production, lists and delivery was $35,837 -- a quarter of direct mail's cost. The initial response rate for direct mail was 1.25 percent. The initial rate for email was 3.72 percent. This translates into a cost per initial response of $80 for direct mail versus $10.31 for email. The direct mail piece received 1913 total responses. Two percent converted to leads. In other words, Company ABC received 38 total leads from direct mail. The email campaign had 3,476 click-throughs, with 23 percent converting to leads. Email delivered 800 leads. The most important result: cost-per-lead for direct mail was $4,026.00 versus $44.80 for email. An 890 percent difference!
Part 6. YOU KEEP THE CASH:
Fact: Companies keep most of the money your labor produces.
Now of course that allows the business to grow and expand, but imagine if you were the one growing and expanding. As you build your company online you keep ALL the money your labor produces.
The internet offers you complete control over your business. Since you're the owner instead of the employee, your effort is rewarded with a 100% return.
Part 7. TIME FREEDOM:
Imagine riding a horse for a half an hour/hour a day and spending a few hours each and every week researching horses and reading books, communicating with people who know horses, and learning off them constantly for five years.
I would think that after five years you could qualify for a doctorate in Horseology! Your knowledge would be absolutely astounding and your skill – second to none.
Apply that to your online ventures:
You can build your business as fast or slow as you like. You can work all day or 2 hours at night after you put your kids to sleep. Work one day a week or seven. It's ALL up to you.
But remember – take a long view of what you are doing, don’t have shortsighted vision. You are here for the full race, and you want to finish well.
In this online world there are many who start strong, but a very few who finish well, it is a decision that is up to you.
Part 8. ALL THE MISTAKES HAVE BEEN MADE:
If you had been online in 1996 with an online business marketing and selling on the net, I can guarantee that one thing would have happened… You would have made a TON of mistakes. (I signed up for a Hotmail account in 1996. . . that was about it ) The good news is… today there is a wealth of information of what works and what doesn’t work, plenty of other folks have been in this game for awhile and most of them have written ebooks. They created blueprints so you don't have to spend untold dollars on ineffective marketing.
Learn how to do it from people who are.
Sure the techniques may change but the foundation will stay the same.
Part 9. OPEN 24 HOURS IN EVERY COUNTRY:
Your site can be working for you while you sleep. Making sales, gaining subscribers, Advertising on Auto-pilot, harvesting coffee beans. . . Ok there are limits to what your web page can do for you, but the truth is, a truly automated site can do 95% of the work while you harvest the coffee beans!
Your advertising, articles and ezine become nonstop employees zipping out around the web working for you forever.
The BIG SECRET is that the older your online business gets, the less work it takes to make more money.
Part 10. CHEAP AND FREE RESOURCES:
There are over 100,000 ezines or newsletters in existence across the internet full of cutting edge information. Faster that newspapers and television, books and magazines, ezines contain up to the minute information about any topic you care to mention.
This is very important in a fast moving environment where yesterday’s news is sometimes irrelevant. I read a 1997 book on online publicity recently. . .
Completely USELESS, not one thing helped me.
The great thing is. . . almost all of these ezines are F-R-E-E.
Oh, you can also buy information on how to build your business in the form of ebooks and reports. And generally the more expensive the information is the more valuable it is, but you can find a plethora of excellent info that will not impact your wallet. (Hint: try my subscriber’s area. Find out at the bottom of this ezine.)
Part 11. YOU ARE A PART OF A COMMUNITY:
Online marketers are usually nice people who like to help each other. It's a great bunch of people to be dealing with. If you want support along your journey it's only an e-mail away.
And usually the people who have had great success don’t hide. I have emailed several VERY successful marketers to ask advice and their response and the quickness of it has always surprised me.
I Guess that’s how they got there. . .
I suppose we could learn something?
One of the latest and most powerful techniques for succeeding online are Joint Ventures. Nothing beats developing personal relationships. People LOVE doing business with friends. A Joint Venture is simply harnessing that relationship to increase exponentially your promotion and profit online. Find out more here http://www.financial-abundance.com/imm.htm
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David Wakerley is the editor of the "eAbundance Marketing," that exists to empower online marketers to succeed through Bible based Marketing Principles and explosive marketing tips. Get your FREE ebooks and access to our subscribers only area at: http://www.financial-abundance.com
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