The Perfect Network Marketing System for 2005!
By Daegan Smith
Network marketing is hard. Don't even attempt a home based network marketing venture unless you either have or plan on putting into place a highly potent and highly duplicatable network marketing system geared for 2005 and beyond.
Before I tell you what a perfect network marketing system should look like let’s talk about what doesn’t work. As I’m sure you probably know, network marketing is notorious for having a 95% failure rate. Let’s talk about why.
Have you ever heard of Occam’s razor? Basically it states that the simplest explanation for a phenomenon is usually the best. We’ll use this theory to explain why 95% of network marketers fail.
Ready?
Most network marketers fail because the marketing methods that they are taught don’t work 95% of the time. Pretty simple right?
So we’re led to ask the logical next question, what are most fledgling network marketers taught?
Well, I can only speak from my experience, but what I was taught was to buy and cold call leads.
Now, I’m not going to say this doesn’t work, but I will say is that after six months of cold calling leads for 3 hours a day with very little success this tactic doesn’t work most of the time. Don’t get me wrong some people are very good at cold calling leads, but most people aren’t.
What happens to most people after they’ve spend thousands of dollars on leads with very little success after months of effort?
They give up.
Additionally, another factor contributing to why most network marketers fail is the leads they use. Why does the type of leads make a difference?
Business opportunity leads are generic. The leads answer an ad that just asks them if they want to be financially free, or make money from home.
Well , of course they do...
but that doesn’t mean they want anything to do with YOUR network marketing program. When the average network marketer calls these generic bizz opp leads the leads don’t know anything about the network marketer’s business and for the most part honestly really don’t care. This leads to the fledgling network marketer hearing a lot of "NO’s".
Hearing NO all the time leads to quite a bit of self doubt, both about the network marketers own ability and the validity of their association with their network marketing company. Negative feelings begin to harbor and as I said before eventually the network marketer gives up, usually with 3-6 months.
The fledgling network marketers perception of their business goes from one of opportunity to one of comlpete doubt and negativity. Reality follows perception, so because the fledgling network marketer believes both themselves and there business as having little hope this becomes TRUE.
That’s basically why 95% of network marketers fail if you asked me.
So how do we change this paradigm?
We build a Perfect Network Marketing System!
Now we get to the good stuff! What does a perfect network marketing system look like?
For the average home based network marketer to be successful certain thing MUST be in place. I will list them here:
• Lead capture page designed specifically for specific Network Marketing Company:
This page must contain strong sales copy that tells the prospect why he wants to opt in for more information. The best way to do this is to offer a High Value Free Report in exchange for there contact information.
• Free Report specifically designed for Network Marketing Companies Opportunity:
The free report must be highly informative. It must explain all of the features and benefits of joining the network marketing organization as an independent distributor and must focus on the support and resources available to the new recruit should they choose to purchase a distributorship. The company’s products and compensation plan must be clearly explained here as well. If possible, testimonials should be used, as they are extremely powerful sales conversion tools in this portion of the sale process as well.
• Follow up Email System:
Attached to the Free Report there must also be a follow up system that continually markets through email the program to the lead. Most leads don’t act immediately and must be marketed to at least 7 times before they take action. The email follow up system must have strongly worded sales copy and must have a system for getting through spam filters.
• A Continual Feed Back System that uses the Fear of Loss:
Along the with email follow up system there must be a feedback system that will alert the prospect by email when new prospects opt into the system and invoke the fear of loss during this process by telling the prospect that if the next prospect in line upgrades to a paid position before he does then he will forever loose commission on that prospect. This is an extremely powerful psychological tool.
• Strong Support:
It’s one thing to get someone to buy a distributorship, but it’s a totally different thing get them to work the business effectively. There must be an email follow up system once a new distributor signs on to ensure that he receive adequate training on how to market successfully. There must also be human support at this point. So, there must be strong relationships built between upline and new distributors.
• A Good Product or Service:
In order for this entire marketing process to work, the system must be back by a strong and ethical network marketing organization that sells a high demand product that people need and would purchase even if there were no compensation plans attached to it.
• You:
You must be an active part of your business. You must be willing and open to learn new ideas and tactics at all times. You must have a passion for your business and truly believe in the product that you plan to build your organization around.
In Conclusion:
I’ve listed the basic component’s a of a perfect network marketing system. This system will involve NO cold calling because the prospect will opt in to request more information specifically about your business before you even talk to them.
Cold calling generic bizz opp leads and hearing a lot of NO’s is what causes most network marketers to fail. We want to avoid this at all cost. This is what this system is designed to do!
By having your prospects opt in specifically for more information about your product and business plan and then by giving them a detailed report explaining all of the above before you even speak to them your chances of a successful sales conversion will greatly be increased. The email follow-up and fear of loss systems will increase your chances successful sales conversion even further. These factors will cut down on the number of NO’s that the you must endure before success. This will increase your home business's duplicability vastly.
Further, having uniform training and exceptional support are the basics and must be present.
So,
Before you spend another dollar on your network marketing efforts ask yourself if you’re using a perfect network marketing system. If your answer is no and you aren’t having any success then ask yourself what you can do to change your system to one that will work for you and your future distributors using the principles that I have detailed above.
Network marketing can certainly make you rich, that is… if you have the perfect system in place!
Daegan Smith is the Ex-NCAA Wrestler Turned Webmaster of Perfect Home Based Business Opportunities - The Net’s Top Growing Source for Home Business Information.
Attention: Webmasters & Web Publishers Make Money with our Free Home Business Content for Reprint at Free Web Site Content
|
What Everyone Should Know About How To Buy Wholesale
By: Melanie Burns
Finding a supplier for the product you want to sell, at a price that you can profit from, can be a big task. The best suppliers for your online sales or auctions do not advertise their services and often cannot be found online.
Those that you can find online tend to be middle-men. It is often difficult to get a good enough price to make any real profit online.
Let me tell you about my simple 2 step system to find an untapped source for wholesale suppliers. This is so simple that it's often overlooked as a source for product. This system involves thinking outside the box and not letting policy stop you. (continued below)
The First Step to find a supplier is to find someone that already sells or has access to what you want to sell. This could be a website, an eBay seller, a manufacturer, a wholesale outlet, or a regular store in your city. This is the easy step. You know what you are looking for and you can search on the internet, not for a wholesale source, but for anyone already selling what you want to sell.
Another valuable source for a local supplier is your local phone book. The yellow pages are the best way to find local sources. This should be the first place you look. Doing business locally with someone that you can meet face to face is a big plus for your business.
Another potential source for your product is to find a distributor who would be willing to private label a product for you. You could get a very high quality product for a much lower price than if it had the name brand label.
The Second and Key Step is to convince the source you found to become your supplier.
Manufacturers and wholesale sources often have minimum orders that might be beyond your reach if you are just starting out. Online retailers, eBay merchants, and retail stores may be your best bet. Try to find a small store who is looking to expand.
But remember, you are dealing with a human being and they can be convinced to do business with you. Just be sure to sweeten the deal for them. One way is to offer the person you are dealing with at your new found source, a percentage of your profits from the products he supplies you.
Be sure to project it out for him. If he can see the benefit of working with you even though it causes extra work for him, you can be successful in making a deal.
You could offer him 20% of the profit from sales of his products. For example you could show him that you project to make at least $100 profit from each product, and you expect to sell 40 of them per month. The $4000 a month means an extra $800 per month in his pocket. You still make a nice $3200 profit for the month in this example.
On top of that, he will be ordering more products from his supplier and may be eligible for a higher price break from them. This way, his reward for the effort to work with you, is making money on both sides.
There are many benefits you can offer your potential supplier, but no matter how you look at it, the main thing it comes down to is MONEY. What's in it for your potential supplier to do business with you? If can you show him that, you have a better chance of making a deal with him and starting your online sales.
NOTE: When looking for suppliers around your city, don't go trying to impress the big stores with your $800 or even $3,000 extra income per month proposal. Try going to the little stores that are looking to expand their business, they are the ones that are usually more open to new opportunities.
The big stores are making hundreds of thousands of dollars per month in profits, so an extra couple of thousand would probably not impress them the least bit.
So now you see that by thinking outside the box, you open the door to many possibilities and increase your ability to make money online with your products.
About the Author:
Copyright © Melanie Burns
This article is free for reproduction but must be reproducted in its entirety including live links and this copyright statement. Subscribe to the iBusiness How2 Newsletter to receive hot tips, how to's, internet business tools, and relevant product reviews by sending an email to: newsletter@internet-business-how-to.com
|
|