The telephone is still one of the top ways to sell. You can
pick up a phone, reach just about anyone in the world, and
get a very sincere conversation going.
This ability to use the phone to go anywhere and achieve a
special rapport with customers makes the telephone an
indispensable selling tool.
Jot down what points you want to cover in your
conversation before you call. This will help you stay on
track.
Asks questions. Remember, it's the person who asks the
questions who controls the direction of the conversation.
Listen to what is going on around the person on the other
end. Managers are often very busy and may have
something important come up during your call.
Offer to call back in 30 minutes or an hour. This helps
you get back to the customer fast before he has a chance to
put you off indefinitely.
When customers call you, spend a few seconds in friendly
banter. Then answer questions and zero in on a product or
service that can help them.
Kevin writes your sales copy, press release, or article AND gives
you marketing advice at http://DrNunley.com/copywriting.htm
Reach Kevin at mailto:kevin@drnunley.com or 801-328-9006.